About Michele
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something."
— Steve Jobs
Michele Jaret is an award-winning Creative Director & Brand Storyteller.
Selected Brand Clients:
Thinx, Vital Proteins, Target, TJMaxx, Tampax, Revlon, Sephora, Adobe, Microsoft, IBM, 3M, Verizon, Urban Decay, Gillette, Weight Watchers, MGM Resorts.
Selected Agencies:
72 & Sunny, Grey Global, Hecho, McCann, VML, Mother, R/GA, Oberland, Havas, R&R Partners.
Notable Work:
Wrote and conceived the "Saved by Sister" Thinx Teens commercial, which took home 1st prize in the Health category at the Campaign US BIG Awards 2022; directed by Emmy-winning director Pamela Adlon; earned extensive national press coverage in Variety, Adweek, and Ad Age.Created the global "Every Moment Is Vital" multi-platform campaign for Vital Proteins to launch their new product lineup; collaborated with Oscar-winning director Damien Chazelle to build a mixed-media narrative starring Jennifer Aniston alongside a curated network of global lifestyle influencers like Addison Rae.
Concepted and produced #Mamming, a globally viral breast cancer awareness campaign that generated hundreds of millions of earned-only impressions in a pre-TikTok era, won a Bronze Cannes Lion among other awards and was featured in major global media outlets including a segment on The View.Concepted and led creative for the award-winning “Say It With Bacon” campaign, Oscar Mayer’s most talked-about ad campaign in the company’s 125-year history, driving a 3.3% sales increase amid a category-wide decline. It won major awards, even going on to become an answer on “Who Wants to Be a Millionaire.”Produced three of the five campaigns submitted for the agency’s top industry honors, contributing directly to 360i’s recognition as Adweek Digital Agency of the Year, Ad Age A-List No. 3, Mashable Digital Agency of the Year, and Shorty Awards Best Large Agency.
Contact: jaret.michele@gmail.com
Awards
The Rosies Freelancer Liberation Award - Finalist
Campaign US BIG Awards - Health
Cannes Lions - PR: Charity/Non-profit - Bronze
Clio Award - Cause Related - Shortlist
Warc Prize Awards - Social Strategy - Silver
Golden Award of Montreux - Non Profit Organisation (Digital) - Gold Medal
New York Festivals World's Best Advertising - Finalist Award
Effie Awards- Small Budgets Projects - Silver Winner
Effie Awards - Media Idea - Bronze Winner
Shorty Awards - Best Use of Social Media for Food & Beverage Campaign - Winner
Shorty Award - Best Social Good Campaign - Shortlist
Shorty Awards - Best Large Agency - 360i
PRINT Magazine - February Issue: "Women Who Design" - interview
Festival of Media Awards - Best Digitally Integrated Campaign - Finalist
SXSW Interactive Awards - Amusement - Finalist
MediaPost Creative Media Award - Online Media: Branding - Winner
Ad Age Agency A-List No. 3 - 360i
Adweek Digital Agency of the Year - 360i
Mashable Digital Agency of the year - 360i
Creativity, Creative Innovators Of The Year list - 360i
MediaPost Agency of the Year - 360i
REBRAND 100 global awards - Merit
D&AD Talent Spotlight
D&AD Student - Yellow Pencil
Applied Arts - Winner
Student Addy x2 - Silver