Heartcopy

Helping heart-centered brands sound like themselves in a noisy world.

I work with heart-centered and female-focused brands to uncover the unique voice and story at the heart of what they do, so the right customer doesn't just find them—she feels found.

The secret ingredient is Heart.

Research shows that women's communication is relational, building trust through shared experience, story and emotional resonance, rather than problem/solution language.

After 15 years writing for global women's brands like Tampax, Thinx, and Vital Proteins, this tonal differentiator is something I've come to call "heart.

Heart is the quality that makes copy feel like it was written by someone who knows what it's like to be a woman, not just someone who knows what it’s like to know a woman.

Without it, we can talk about women, we can talk at women, but we cannot talk as women.

It's the difference between a brand that represents women—and even cares about them—and one that reverberates as truth within them.

Heartcopy services

Brand Voice Development

Bespoke Brand Voice Development helps your ideal customers not just find you, but relate to you as an authentic part of their world.

Brand Manifesto & Values

Support aligning on what you stand for and how you speak about it to resonate with like-hearted customers.

AI Training

Current AI tools were trained on the historical internet text written largely by men. For many heart-centered brands, this results in ai-generated copy that doesn’t have the human touch needed to reach their base. Heartcopy offers AI training services that teaches AI to generate copy in your bespoke, human-generated Brand Voice.

Copywriting Services

Translating your brand voice to your homepage, emails, product packaging and more.

Brand Narrative & Story

How your brand comes to life across multiple marketing touch points, such as brand campaigns, social media, PR and more.

Meg Duff & Laura Tennent, Co-Founders, Childish

"We're loving the brand guideline and completely agree that we need to be an elevated brand. We can't thank you enough!"

Ali Batwin & Jess Hanlin, Co-owners, Sanctuary Doulas & Family Care

"WOWOWOW!! I was loving reading it and I was like 'Why does it feel so good and cohesive?'and then I was like 'OMG it's the language!!' It's amazing. I'm SO EXCITED."