Say It With Bacon

Turns out that people shop for bacon like they shop for diamonds. Discerning shoppers look for cut, color, consistency and cure. And those shoppers? They're mostly women shopping for their husbands and families.

‍

When we realized that families that struggle to find gifts for their dads and husbands were missing the obvious answer, “Say it With Bacon” was born.

‍

The result? Oscar Mayer’s most talked about ad campaign in the company’s 125-year history, resulting in a 3.3% increase in sales during a category-wide decline.