Saved by Sister

Ask millennial women about their first period and most will have a semi-traumatic story to tell. Awkward conversations, lack of support, disconnection from our own anatomy and subpar products all played a role.

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Thankfully, period care—and the support teens get around it—has come a long way. In this campaign, Thinx Teens swoops in as the modern & savvy older sister to a historically outdated product category, empowering teens to feel ownership and safety alongside their changing bodies. Following the launch of the ad, Thinx Teens revenue rose by 45% and sessions on the company website increased by 113%.