Wellness is Vital
Changing the wellness conversation from trends to a connection to your own vitality.
Vital Proteins came to us with a tagline—“Wellness is Vital”— and a huge celebrity—the beloved Jennifer Anniston. Our work was to help Vital Proteins stand out in a massively growing wellness category that comprises everything from ice baths to eye yoga by showing people that wellness isn’t about chasing trends—it’s about finding simple and effective ways to support your own vitality.
The "Wellness is Vital" campaign for Vital Proteins was created with 72&Sunny, starring Jennifer Anniston and shot by Academy Award-Winning director, Damien Chazelle of La La Land fame. We also shot with an amazing group of influencers including Addison Rae, Iskra Lawrence, Silvy Arroujo and Chase Tucker.
