WW

The New My WW

Updating a Legacy Brand

WW has come a long way since its days as “Weight Watchers.” Nowadays, the brand represents much more than weight loss—it’s about the joy and personal triumph we get to experience when we overcome our own inner blocks. To showcase this sentiment, we introduced the new WW+ app with testimonials for the real humans who have found success with the program.

Awards/Recognition:

Creativity Pick of the Day & Top 20

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